Dallas Innovates Writes: Businesses of every size have started producing masks and other types of personal protective equipment for healthcare professionals fighting on the frontline against coronavirus. While many were individually motivated, the movement largely came last week when New York Governor Andrew Cuomo put out a call-to-action for businesses to “be creative” and consider making medical supplies (like masks, gloves, and gowns) if they were able to do so.
Big-name global luxury labels immediately answered. Prada, Christian Siriano, Inditex, and more have begun producing masks for their home countries, as reported in Esquire and many other fashion outlets. Not as commonly discussed is the independent brands located outside of locations known as “fashion hubs”—but that doesn’t mean they’re not doing their part.
“Our fashion heroes are not the big names you see on TV or boasting fame at New York or Paris Fashion Weeks,” Leah Frazier, owner of Think Three Media and local ‘fashionpreneur,’ told Dallas Innovates. “They’re the smaller, independent designers and retailers who are just as talented and who are being just as resourceful right here in the City of Dallas with their selfless acts.”
Dallas fashion professionals—everyone from designers and retailers to manufacturers and creative directors—are using their resources to design, produce, and ship medical-grade or N95 masks throughout the region.